In “Wearing Your Identity,” writer David Alvarado explores the psychology of makeup and how self-expression through beauty shapes our confidence, identity, and power. From bold rebellion to quiet resilience, Alvarado reminds us that every look tells a story—one brushstroke at a time.

Hailey Bieber’s Rhode may have just hit Sephora, but Selena Gomez’s Rare Beauty isn’t stepping aside. David Alvarado breaks down how both brands capture the essence of today’s beauty culture—minimalism versus expression.